Swiss Chocolatier Accelerates Expansion With Focus on Asia
Swiss premium chocolate maker Läderach has reached a new milestone with the opening of its 100th boutique in Europe, while setting its sights on further growth in Asia.
In Hannover, the family-owned company Läderach inaugurated its 100th European store – and 25th in Germany – according to a press release issued this week.
Worldwide, the Glarus-based chocolatier now operates more than 220 boutiques, including nearly 60 in the US. Expansion plans are underway in Japan, South Korea, the Philippines, and Indonesia. At the same time, Läderach is commissioning a third production facility in Bilten, in the canton of Glarus.
Reflecting on US Challenges
Johannes Läderach, CEO (Image: Media)
CEO Johannes Läderach, who runs the company in the third generation together with his brothers, recently commented on the firm’s challenges in the US market via LinkedIn.
«I cannot change the tariffs,» he wrote. «It is only human to get angry about them, enquire whose fault they are or be discouraged. But none of these options change anything, so I better pray for serenity to accept it.»
His proposed response to the crisis includes efficiency gains, supply chain optimization, and accelerated innovation.
Commitment to Swissness
Despite headwinds, Läderach remains committed to maintaining its hallmark quality, Swissness, and strong customer experience — and to treating every crisis as an opportunity for renewal.
