Futu Bets on Private Wealth With Largest Hong Kong Flagship Store

Written by finews.asia editors

Futu Securities has unveiled its largest flagship store in Hong Kong, setting a new milestone with the launch of a 7,000-square-foot space in Causeway Bay that integrates an Institutional and Private Wealth Services Center.

Located on Russell Street next to Times Square, the new flagship store marks Futu’s eighth permanent service point across Hong Kong.

With branches already in Tsim Sha Tsui, Mong Kok, Tsuen Wan, Sha Tin, Tseung Kwan O, and Admiralty, the expansion reflects the company’s long-term commitment to Hong Kong’s investment community.

First Institutional and Private Wealth Services Center

The Causeway Bay flagship is the first to feature Futu’s Institutional and Private Wealth Services Center, tailored for high-net-worth individuals. It offers VIP consultation rooms for discreet advisory sessions, alongside an event area designed to host strategy seminars and themed discussions on global markets, macroeconomics, and investment trends.

The store’s design embodies Futu’s tech-driven spirit, with a minimalist interior and a striking 100-foot façade displaying dynamic financial content. On the ground floor, customers can explore a fintech interaction zone featuring real-time market displays and a smart trading demonstration area.

Blending Technology with Human Touch

Futu also launched its new «Investment Beginner App Tutorial Class», a by-appointment service where store ambassadors guide small groups through the Futubull app and its investment features.

The initiative, aimed at first-time investors and elderly users, underscores Futu’s philosophy of «Technology Empowerment with a Human Touch».

Futu’s Vision for Hong Kong

«As Hong Kong’s largest tech broker with nearly 13 years of local presence, Futu has always regarded the city as a core market,» said Daniel Tse, Managing Director of Futu Securities.

«We will continue to expand our physical footprint and integrate online and offline strengths to deliver thoughtful and comprehensive services,» he added.