Singaporean bank OCBC has rolled out a mobile app it says will help clients achieve their investment goals in a simple and personalised way – while on the move.
The OCBC OneWealth app, will allow investors to quickly access customised, up-to-date market information and investment suggestions from OCBC Bank experts, easily monitor their investments and get personalised mobile alerts relevant to their investments.
Through intensive interviews with customers, OCBC Bank had mapped out their top investment pain points – from feeling overwhelmed by the sheer number of investment choices to needing help in monitoring and adjusting a portfolio once an investment product is purchased.
The OCBC OneWealth app is designed based on customer insights and builds on three core principles: Accessibility, simplicity and personalisation. Information about wealth and investments are made widely accessible via a mobile platform, customers are served useful and easy-to- understand content to make investing simpler, and alerts and other targeted content are delivered in a customised manner.
Empowering Clients
Customers can choose the specific content they want to receive on the app, including content on unit trusts, equities, bonds and foreign exchange currencies, and the outlook and top investment ideas for each of the chosen asset classes and markets.
The content on the app is refreshed daily, with market insights updated every morning so customers can start their day armed with the latest market information.
Customers can choose to buy and sell investment products through OCBC’s online unit trust portal or, while accessing the app, simply click to have an OCBC Bank representative contact them directly.
Democratisation of Wealth Management
Besides having anytime-anywhere mobile access to their portfolios, customers can also set mobile price alerts for when their fund investments hit certain market prices.
«We believe that the convergence of mobile and wealth management can make wealth management services more simple, accessible and personal for our customers. It’s what I call the ‘democratisation’ of wealth management. This is the digital and wealth advantage that we offer to customers,» said Aditya Gupta OCBC Bank’s Head of E-Business for Singapore.
