Management consulting firm Synpulse has begun a pilot program to build a separately managed account platform for use by investment banks. Target customers are private banks and External Asset Managers.
The new platform will allow investment banks to select asset manager strategies that can be easily manufactured into Actively Managed Certificates (AMC). Target customers are private banks and External Asset Managers (EAM).
Synpulse is an international management consulting company and partner of many of the largest financial service providers.
To-date, Synpulse has ten leading asset management firms participating in the pilot. Each firm is initially contributing 3-5 investment strategies apiece. Strategies range from traditional long only strategies to new Smart Beta strategies that have become exceptionally popular by investors.
«I am very excited about the platform's traction with established investment managers and investment banks, now private banks and EAMs in APAC can build sophisticated AMCs with leading asset managers as sub-advisors,» said Frank Troise Head of Digital Distribution for Synpulse.
Testing Ground
Synpulse has worked with the pilot group asset managers to standardize the data feeds to a centralized Synpulse Aggregation Hub. Synpulse then ensures the data is seamlessly sent to the requesting EAM from this Hub as the strategies are updated.
The platform will go through a period of testing before being launched live in APAC. Testing for the support of multiple distribution platforms will be a key determinant of the platform's broader launch in APAC.
Leveraging The Fintech Community
«Given the exceptional demand, we will not release the platform to the broader market until we can massively scale it", said Troise. «While we are leveraging the strength of the fintech community in Singapore we recognize the global use case for the platform and need to have that strong infrastructure in place.»
«Our domain expertise in core banking systems gives us an enormous competitive advantage to connect and integrate asset managers to the distributors,» added Yves Roesti, Managing Director at Synpulse.
