As part of the insurer's move to strengthen its distribution network, AIA Singapore has established a new business to challenge the dominance of local banks.
A wholly-owned subsidiary of AIA Singapore, AIA Financial Advisers (AIA FA) is a financial advisory firm that complements AIA Singapore’s tied Agency distribution channel.
AIA FA will be led by Tan Chuan How, a 19-year veteran who has played a key role in growing and developing AIA Singapore’s tied Agency distribution channel.
Tan has held several key roles at AIA Singapore including being head of Recruitment, head of Investment-Linked Policies Business and most recently senior director of Agencies at AIA Singapore, where he was responsible for driving the Agency force to sales excellence.
Evolving Needs
AIA FA Reps will undergo a comprehensive selection process to ensure that in addition to possessing the relevant knowledge and experience, they also place high values on putting customers’ interest at the forefront of what they do.
«By strengthening our distribution network, with AIA Singapore’s market-leading tied Agency Force and the new AIA FA, we look forward to playing an even more active role to meet our customers’ evolving needs,» said Patrick Teow, chief executive officer, AIA Singapore.
Banks in Singapore continued to be the dominant distribution channel of new sales of life insurance in the first three months of 2017, outpacing tied agents and financial advisers.
