Julius Baer launches its digital advisory platform in Asia, a region populated with high net worth individuals known for their strong preference for hands-on investing.
Julius Baer has implemented its «Digital Advisory Suite» (DiAS) in Asia, which it oft calls its «second home market», to support relationship managers with the automation of advisory processes and investment idea generation, according to a statement.
«Julius Baer is one of very few international private banks to have all their major booking centers on one digital advisory platform,» said the bank’s co-head of investment and wealth management solutions Nicolas de Skowronski.
«To achieve such significant efficiency gains while still keeping the platform connected to our vast technology architecture, we needed a bespoke solution such as DiAS which was created from scratch by our teams across Zurich and Asia.»
AI Capabilities
The platform covers end-to-end processes with the aim of boosting efficiency in areas such as regulations and administration. Advice is based on the screening of Julius Baer’s investment universe for recommended ideas that meet client needs and risk profiles.
The platform will also blend machine learning algorithms, according to the bank – an upgrade from previous systems.
«In light of changing market conditions and the evolving needs of clients in Asia, it is increasingly imperative for the financial industry to accelerate innovation and digital transformation,» said the APAC head Jimmy Lee. «Julius Baer will continue to invest significantly in technology to help relationship managers strengthen personal connections with clients.»
