The chief transformation officer of Manulife Singapore has left the company.
Kwek-Perroy Li Choo, known for creative marketing campaigns targeting younger audiences, has left behind her roles of chief transformation officer and chief customer officer at Manulife Singapore. She was with the insurance group for over three years having joined as chief customer officer and regional head of bancassurance marketing, «Mumbrella» reported.
Her former employers include Axa where she left as chief marketing officer, and Deloitte. Choo had an important role in recent campaigns from Manulife that seeks to draw attention from younger audience. Notable ones include «Mrs Fortune Teller» and «The Vault Game».
