The French banking giant Crédit Agricole has re-branded its entire private banking activities again. The latest realignment is also a journey into the past.
Crédit Agricole Private Banking has announced that its operations across Europe, the Middle East, Asia-Pacific and the Americas will henceforth be united under a new organisational structure and the brand Indosuez Wealth Management, which will become the global wealth management brand of Crédit Agricole group.
This rebranding is the culmination of the Indosuez Wealth Management group’s strategic transformation that began in 2012 and is based on the foundations of the bank’s identity – its 140-year heritage, business model, ambitions and footprint across the globe.
A piece of French history
The name Indosuez has a rich heritage dating back to Banque de l’Indochine, founded in 1875. Since then, the bank has built a strong reputation advising entrepreneurs and families across the world, providing bespoke financial advice and tailored investment services. Today, Indosuez Wealth Management has 30 offices in 14 countries serving high-net-worth and ultra-high-net-worth clients worldwide and manages client assets totaling €110 billion.
«The new brand, Indosuez Wealth Management, draws on the bank’s long history in Singapore, dating back to 1905. With the combination of our human scale and international reach, we offer wealthy families and entrepreneurs a direct connection to a global network of 2,700 wealth management specialists and the full benefits of Crédit Agricole group’s expertise,» said Sen Sui, Chief Executive of Indosuez Wealth Management in Singapore
