PineBridge Investments announced the appointment of a new Head of Marketing & Communications for Asia.
Based in Hong Kong Lisa Wang, who has more than a decade of B2B and B2C marketing experience in the asset management industry, takes on the role of Head of Marketing & Communications, Asia for PineBridge.
She joins from State Street Global Advisors, where she was Head of Marketing, Asia Pacific, responsible for developing multichannel strategy marketing plans, Pinebridge said in a press release.
Ambitious Growth Plans
In her new role Wang’s responsibilities will include driving marketing and communications strategies aligned with the region’s investment and business objectives and enhancing brand awareness within both institutional and retail channels.
Wang was recognized as a Rising Marketing Star by the Association of National Advertisers and named as one of Campaign Asia’s 2016 40 under 40. «We have ambitious growth plans for Asia, which now accounts for more than half of our global assets,» said Rajeev Mittal, Asia CEO at PineBridge Investments.
