Indonesia's ride-hailing giant Gojek announced it would integrate rival e-wallet LinkAja into its platform by the end of this year.
Go-Jek’s e-wallet subsidiary, Go-Pay, would run alongside rival service LinkAja on the same ride-hailing platform, announced the ride-hailing giant in a media statement.
«LinkAja’s commitment to a ‘From Indonesia, for Indonesia’ [motto] makes them a strategic partner which shares a similar purpose [to us],» said Go-Pay managing director Budi Gandasoebrata in a joint statement the collaboration would help accelerate cashlessness in Indonesia, especially among those who are untouched by formal financial services.
Rivals Co-operate
Although Gandasoebrata told reporters earlier this year that Go-Pay was eager to cooperate with LinkAja, the e-wallet has been less vocal over a partnership with its rival. LinkAja, whose shareholders are all state-owned enterprises (SOEs), has always been positioned as SOEs' response to the wave of e-wallets fighting for market share in Indonesia.
According to several surveys, Go-Pay is the most popular e-wallet in the country while OVO is the second most popular. LinkAja chief executive officer Danu Wicaksana said the company aimed to help the government achieve a targeted 75 percent financial inclusion rate this year, up from 63 percent last year.
