Hired from rival Chubb Life, he brings 15 years' experience in the insurance industry to the firm.
AIA Financial Advisers, a wholly-owned subsidiary of AIA Singapore, has appointed Delon Choo as CEO, the firm announced in a statement on Thursday.
Choo relocates from Hong Kong, where he led distribution strategies for the APAC region for rival Chubb Life. Choo has played key roles in local and regional functions, ranging from business development to strategic implementations, the announcement said.
In his new role, Choo will oversee and manage the continued development and growth of AIA Financial Advisers, which was set up in 2017 to strengthen the firm's distribution network and complement AIA Singapore’s tied agency distribution channel.
Digitalization Focus
With Choo's appointment, the firm said it would continue to improve financial literacy in Singapore, and use digital tools to transform the way financial advisers connect with customers, bring more value and improve customer experiences.
