Citi will look to realize the promises of financial inclusion with its new digital-only proposition in Hong Kong which can be accessed with as little as HK$1.
And at HK$100, users can even find «tailor-made fund portfolios» based on investor needs, according to a statement from the bank.
In addition to the low threshold, users can also earn as much as 1.8 percent on deposits rate from the platform.
Entitled «Citi Plus», the platform will be first rolled out in Hong Kong before entering other markets in the Asia Pacific region.
New Client Target
According to the bank, it will seek to add up to 200,000 clients over the next few years with a target of doubling its base within the next 24 months.
«Nowadays, young consumers have endless desires and expectations for digital living, and digital experience on wealth management is becoming part of their daily lives,» said Lawrence Lam, consumer business manager at Citibank Hong Kong.
«Citibank has been committed to offering excellent services to best meet client needs. The launch of Citi Plus now is a testament to our customer-centric core principle.»
