With demand for healthcare investments surging across Asia, Bellevue Group is making a strategic move into the region. «Expanding into this market is a natural step in our journey,» says Florin Boetschi, head of the group’s newly launched Singapore subsidiary. «Our local presence allows us to respond faster, following a ‹from-Asia-for-Asia› approach that resonates with our clients,» he adds in an exclusive interview with finews.asia.
Florin Boetschi, what motivated Bellevue Group to establish a subsidiary in Singapore?
Asia is the fastest-growing region for wealth accumulation globally, with an increasing portion of this wealth being professionally managed. This trend creates a significant demand for specialist asset managers like Bellevue, who offer access to attractive investment opportunities and innovative solutions.
Our particular strength lies in the healthcare sector, a field that is in high demand across Asia. Expanding into Asia is therefore a natural step in our strategic journey, allowing us to meet the growing demand of regional investors for our investment expertise.
How does Bellevue Asset Management in Singapore aim to capitalize on the growth opportunities in the Asian market?
Our mission is to provide investment solutions to institutional investors and the private wealth management industry. In private wealth management, private banks and external asset managers are striving to differentiate their offerings, and we can help them stand out by providing innovative and competitive solutions, especially in the healthcare sector.
«There is an increasing emphasis on themes that resonate with the younger generation»
Additionally, we see the generational wealth transfer as a key trend reshaping private wealth management. As wealth transitions to younger generations, there is an increasing emphasis on transparency, accessibility, and themes that resonate with the younger generation. Transparency is crucial for clients to understand who manages their assets and how their investments are structured.
Accessibility involves simplifying investment processes and facilitating a dialogue with the investment team. Finally, resonating themes, such as healthcare, reflect tangible realities like aging populations, a growing middle class, and changing lifestyles. These dynamics position us perfectly to capitalize on the evolving opportunities in Asia.
What steps will Bellevue take to systematically expand its client base in Asia?
Offering competitive and attractive investment strategies is essential, but not sufficient. Particularly in working with private banks and external asset managers, it is vital to provide strong local coverage, flexible products, and direct access to our investment team.
Bellevue Asset Management excels in these areas. Our proximity to clients enables us to deliver personal service and develop innovative investment solutions tailored to their evolving needs.
As a boutique asset manager, we also facilitate direct interactions between clients and our investment team, which is especially valuable when managing complex portfolios like those in the healthcare sector. This combination of personalized service and expert access has proven to be a key differentiator for us.
Why was Singapore chosen as the location for Bellevue’s new subsidiary?
Singapore is a business-friendly jurisdiction and offers a variety of strategic advantages, including its progressive financial ecosystem. Its connectivity to Hong Kong and proximity to other important markets across Asia make it an excellent hub to be close to our clients.
«Establishing Bellevue as the first-call partner for healthcare investments in Asia is a top priority»
Furthermore, many decision-makers at leading private banks are based here and the number of professional family offices and external asset managers keeps growing.
What role have you played in expanding Bellevue's business activities in Asia, and what are your key objectives?
When I took on the role of expanding Bellevue's presence in Asia, my primary focus was to build the brand from the ground up. While Bellevue is well-established in Europe, it was relatively unknown in Asia, so my first priority was to introduce our expertise and value proposition to the region. Over the past two years, I’ve worked closely with clients to foster relationships, build trust, and align our growth plans with the firm’s long-term strategic objectives.
My key objectives moving forward are to strengthen our client relationships, expand the team, and grow our asset base. Establishing Bellevue as the first-call partner for healthcare investments in Asia is a top priority. To achieve this, I aim to demonstrate the unique value we bring as a specialized boutique asset manager, offering innovative and tailored solutions in the healthcare sector.
«We follow a ‹from-Asia-for-Asia› approach that our clients truly value»
Additionally, I am focused on ensuring that we deliver on our promises and maintain the high standards of service and expertise that clients have come to expect from Bellevue. This journey is about creating lasting partnerships and making a meaningful impact in the region.
What growth targets has Bellevue set for its assets under management in Asia over the next five years?
We aim to gradually grow our client base and assets under management (AuM) across the region. Asia already makes a meaningful contribution to our global AuM, and with our strengthened local presence, we believe there is potential to further increase this share in the coming years.
How will Bellevue's enhanced local presence in Singapore benefit its existing clients in the region?
In our view, the investment business is fundamentally about building strong relationships, and proximity to clients is critical for success. Our local presence allows us to offer faster response times, following a «from-Asia-for-Asia» approach that our clients truly value.
Being based in the region also enables us to connect more deeply with the local and regional investment community, enhancing our ability to serve clients effectively.
«We take an entrepreneurial approach to growing our team, adding talent as and when needed»
We have received excellent feedback on the roadshows and knowledge-sharing events we have organized over the past two years, and we aim to increase their frequency by leveraging our newly established presence. These initiatives are particularly valuable in healthcare, a complex and fascinating investment field that often requires educational dialogues.
What plans does Bellevue have to expand its team in Asia, and what expertise will the new hires bring to the table?
We take an entrepreneurial approach to growing our team, adding talent as and when needed. Currently, our Singapore office functions as a regional hub for distribution, and we anticipate expanding the sales team in line with our growth ambitions.
How does Bellevue’s establishment of a subsidiary in Singapore compare to its international expansion strategies in other regions?
Bellevue has a well-established presence in Europe, with offices in Switzerland – our headquarters – as well as Germany and the UK. For many years, we run a research office in the US.
«As a boutique asset manager, we bring a unique set of advantages to the Asian market»
Expanding into Asia represents a strategic step to access new, high-growth markets, complementing our success in Europe and reinforcing our position as a global asset management firm.
What competitive advantages does Bellevue aim to leverage with its increased focus on Asia?
As a boutique asset manager, we bring a unique set of advantages to the Asian markets. Our deep expertise in healthcare allows us to deliver cutting-edge solutions tailored to client needs.
Additionally, we emphasize personalized service and direct access to our platform, which fosters trust and strong client relationships. Combined with our innovative approach, these qualities position us as a preferred partner for healthcare investments.
Florin Boetschi joined Bellevue Asset Management in 2021 as Senior Sales and serves institutional clients in the Asia-Pacific region from Singapore. Since 2025, he has headed the Singapore office as Head Distribution Asia Pacific. Prior to joining Bellevue, he was a Senior Sales at DWS (formerly Deutsche Asset Management) in Zurich. Before that, he worked as a product specialist for investment funds at UBS Wealth Management in Hong Kong and Zurich. He holds a Master’s degree in Banking & Finance from the University of St. Gallen and is a CAIA charterholder.
