Standard Chartered Bank opened its flagship human-centered concept branch in the center of Singapore. Judy Hsu and Bill Winters attended the event.
The new branch at Takashimaya Shopping Centre on Orchard Road was attended by Bill Winters, Group Chief Executive of Standard Chartered Bank, Judy Hsu, Regional CEO for ASEAN and South Asia, and Patrick Lee, the Bank’s Singapore CEO.
Clients, guests and partners in attendance enjoyed local drinks and canapes, and participated in a specially-commissioned virtual reality game on the future of banking and payments, according to a media release sent on Tuesday.
Physical Touchpoints as a Complement
The branch, which services both personal and priority banking clients, was designed based on staff and client interviews across multiple markets and extensive research that showed branches remain a key client touchpoint for clients who prefer more personable services.
Incorporating smart branch technology and inclusive design elements, the branch offers clients an efficient and convenient banking experience and preserves physical touchpoints as a complement to online and mobile.
Firsts for StanChart in Singapore
(Senior Branch Manager Fiona Tan, Singapore Head of Retail Banking Andrew Chia, Judy Hsu, Bill Winters, Singapore CEO Patrick Lee and Singapore Head of Retail Banking Client Relationships Jeffrey Tan (from left)
«Our clients have shown a preference for digital banking, and this doesn’t change when they step into a branch. We have incorporated enhanced digital and self-service capabilities in our new branch, for instance, an automated Cash Bag Deposit machine for Business Banking clients, and added inclusive branch design elements, such as an accessible service counter,» Andrew Chia, Head of Retail Banking, Standard Chartered Bank Singapore, said.
«Both are firsts for Standard Chartered in Singapore», he added.
- Standard Chartered Takashimaya Shopping Centre branch is located at 391 Orchard Road, #B2-39, Takashimaya Shopping Centre, Ngee Ann City, Singapore 238872. It is open daily from 11am to 7pm.
