V3 Group is expanding its interest in fintech and innovative financial offerings designed to nurture enterprises and people, and is bringing in an industry leader on board to support this push.

Lifestyle products group V3 has created a new fintech business unit to explore opportunities in this sector, and has appointed financial sector veteran Gan Chee Yen as senior adviser, the firm announced in a statement on Thursday.

Gan, who brings decades of local and regional experience in building financial institutions and grooming talent in the banking and financial services sector, was formerly the CEO of Fullerton Financial Holdings and co-chief investment officer at Singapore state investor Temasek, where he was also chief financial officer, senior managing director for special projects and head of China.

Applying Fintech to Business 

Singapore-based V3 Group is a leading developer and owner of wellness and lifestyle brands, including massage chair giant OSIM and tea brand TWG.

In the statement, V3 said the business unit will identify and address gaps in the financial services sector, particularly for SMEs and their employees, and will explore the use of technology and data to encourage responsible financial behaviors and improve the financial well-being of people and businesses.

«As a business builder and employer, I understand the challenges faced by many SMEs and their workforce. With more innovative digital financial services made available to these drivers of our economy, they will be able to continue to strengthen their operations and improve stability. V3 Fintech is set up to support this important SME eco-system,» founder Ron Sim said in the statement.