China Life Singapore aims to hire more than 500 consultants over the next five years to target high net worth individuals in Singapore.

The hiring plans were part of a broader project called «Agency Channel», launched on Monday as a bridge to bring Chinese insurtech solutions to Singapore.

«We continue to improve on the best practices of our industry peers to create even greater value for both our consultants and clients,» said Jerome Png, China Life Singapore’s head of agency department, in a «Business Times» report.

«Our digital transformation projects in the next few years will elevate the customer experience journey; and when complemented by our agents' personal human touch, will strike the perfect balance.»

Alt Channel

Like other financial products such as mutual funds, insurance policies have traditionally reached end-clients via distribution at banks. China Life’s decision to establish a direct channel to reach policy buyers represents an alternative approach to growth.

The consultants, which will target high net worth individuals, will need to pass relevant exams from the Singapore College of Insurance and undergo 90-day in-house training. China Life Singapore will then offer a «competitive compensation structure that leads to multiple options in career progression for its consultants».