IBM announced it will acquire a Sydney based boutique digital and innovation agency.
This acquisition of Vivant Digital extends the strategy and design expertise of IBM iX, one of the world’s largest digital agencies and global business design partners.
With close to a decade of innovation consultancy experience, Vivant has established a strong reputation for its design philosophy and innovative approach, using insights from behavioral science, data and technology for Australian start-ups and corporates, primarily in the financial services and distribution industries.
Vivant's portfolio of work with major Australian banks includes creating Commonwealth Bank of Australia's «Ka-ching» app and Westpac's «Genie» invoicing tool for small business.
The CEO and founder of Vivant, Anthony Farah, will also take the role of Digital Strategy and iX Leader for IBM Australia and New Zealand. Financial details of the deal have not been disclosed,
