The Swiss banking software company will help the bank to create a better customer experience for its affluent clients with performance calculation and a suite of wealth products and services.
Avaloq has won more business in Southeast Asia, with Maybank Group opting to use its suite of banking services to serve Maybank Premier clients in Singapore, the firm announced in a statement on Wednesday.
Maybank has been using the Avaloq platform for its Singapore-based private banking division since March 2016, but this extends the relationship to include the bank's affluent clients and will help deliver investment product features to them, while upgrading the risk management and oversight of client portfolios, the statement said.
The implementation successfully went live on 25 November.
Strong Backend Important
Having a strong backend platform is integral to building a positive customer experience for our wealth management clients,» said Lim Kok Boon, head of Maybank Premier, Maybank Singapore.
He said such technological upgrading is «vital to maintaining an advanced and digitally proficient wealth management suite to increase [Maybank's] competitive edge.»
