Ant International and Capital A Berhad, owner of AirAsia, have formed a strategic collaboration in various areas.
The partnership covers collaborative initiatives between Ant International's Alipay+ cross-border payment, marketing and digitalization technology solutions, payment orchestration services, and other business segments, and flagship businesses under Capital A, including AirAsia, the one-stop travel platform AirAsia MOVE, and finance app BigPay, according to a media release sent on Friday.
«Both entities are dedicated to agile expansion, and this partnership promises to accelerate our collective mission of providing seamless financial services and affordable travel experiences to our customers worldwide,» Tony Fernandes, CEO of Capital A, said.
UEFA EURO 2024
Both sides agreed that AirAsia MOVE will work with Ant International to integrate Alipay+ e-wallets as payment options within the MOVE’s payment flows and explore the use of various Wallet Tech including super app-related solutions as well as developing mini-program within Alipay+ ecosystem.
In addition, AirAsia MOVE is to work with Ant International and its partners in leveraging its user base to promote AirAsia MOVE’s services, this could involve targeted promotions, exclusive deals for Alipay+ partner wallet users, and cross-platform visibility for AirAsia MOVE’s services within the Alipay+ ecosystem. AirAsia MOVE and Ant International will also work on joint marketing opportunities and sponsorship opportunities for events such as UEFA EURO 2024 .
More Seamless Services
«By leveraging Ant International’s innovative digital technology solutions and Capital A’s robust global ecosystem, we can bring more seamless services and diversified growth pathways for consumers and businesses in the region and beyond,» Yang Peng, CEO of Ant International, said.
The two sides also agreed that BigPay will become the latest Alipay+ partner wallet to allow its 1.5 million users to be able to pay seamlessly when they travel abroad. It will also explore using Alipay+ Wallet Tech, including fraud prevention and other innovative technologies to develop an even stronger super app.
Driving Payment Efficiency
In the meantime, its airline entity AirAsia will leverage Ant International’s Airline Controller orchestration solution to drive payment efficiency and work with Ant International to enable acceptance of payment methods for online, offline, and in-flight checkout.
