Vontobel has rebranded and wants to make its «DNA» more visible. The new identity will also permeate into employee performance and development.
Wealth and asset manager Vontobel has rebranded with a sharper identity and a new brand presence. The firm wants to position itself even more distinctively and relevantly to its clients. Its aim is to create a unique Vontobel experience. Its website along with its headquarters took on the new look on September 18.
The changes though are not only going to be on the surface but will be felt across all aspects of the business. Core elements of Vontobel’s renewed identity will be incorporated into recruitment and performance as well as development processes. «Our sharpened identity sends out a visible signal and helps us convey what drives us and how we create value for our clients,» said Zeno Staub, CEO of Vontobel.
Digital Focus
The brand has been completely renewed. A new logo, visual design elements, and a succinct style of language form the basis for the new brand presence. This includes a logo that consists solely of the word mark «Vontobel,» giving the company’s operations worldwide a distinct image and reflects Vontobel’s future digital focus.
«Especially in today’s digital world, a strong and consistently implemented brand is essential for the client experience. It creates clear distinction in a competitive environment,» said Patrick Farinato, global head of Marketing and Communication at Vontobel.
