HSBC Understands Customer's Frustration
Singapore is the first market for HSBC, globally, to incorporate a common credit card onboarding application process across multiple channels.
HSBC Bank in Singapore integrated MyInfo to its fully-digital credit card application process. This means that applicants no longer need to provide supporting documents such as identification cards or income documents when applying for a new credit card online using their personal computing or mobile devices, HSBC Singapore said on Tuesday.
Customers can now expect a consistent experience regardless of the credit card application channel they choose. More importantly, they will also receive their new HSBC credit cards faster.
Less Input Errors
«We understand the frustration that some of our customers face in having to repeatedly provide their personal data and submit multiple documents whenever they wish to apply for a new credit card via our web-based or mobile banking channels,» Alvin Lim, Head of Digital, HSBC Bank in Singapore, said.
By tapping into MyInfo, our customers’ government-held personal data will automatically be populated into our online digital credit card application form. This significantly reduces the number of fields our customers need to complete manually.
It not only makes it easier for customers, but also eliminates input errors which will enhance the quality of data that we receive, leading to improved operational efficiency, the bank wrote in a media release.
