Fintech firm Wirecard and Berjaya, one of Malaysia’s largest retail conglomerates, are expanding their cooperation in the Asia-Pacific region with the first cross-border loyalty program, B Infinite.
A success of the two parties’ collaboration that was initiated in 2016, the B Infinite loyalty program will debut in Singapore this week, according to a media release sent on Monday. The Philippines will follow suit in early Q2 2019.
The B Infinite loyalty program gives users the ability to earn and pay with loyalty points, view latest local partners’ flash deals, perform card payment via Masterpass card-on-file functionality and enjoy the convenience of in-app purchase and redemption. There are close to 250,000 B Infinite mobile app users to-date.
Borderless Payments
Implemented in phases, Wirecard’s cross-border offering will facilitate B Infinite’s ability to run the program across different countries and currencies, thereby enhancing the customer experience – all through one platform.
Users simply have to use smartphones to redeem their digital points or vouchers wherever B Infinite is present, regardless of where they were originally issued or where the customer lives. The solution clearly reflects Wirecard’s vision of enabling fully digitalized, borderless payments. Malaysian users can expect to be the first to enjoy the cross-border functionality in Q2 2019.
More Privileges
Upon full implementation, travelers will find their journeys and stays more rewarding with B Infinite as not only will they will be able to earn and redeem seamlessly, according to their needs and their location, but also enjoy more privileges, discounts and rewards for their loyalty and regular usage. Merchant partners can also look forward to engaging with an expanded base of regional consumers and online shoppers.
