United Overseas Bank recently hired a regional head of engagement to expand its digital team in Singapore.
Industry veteran Kristina Curtis joined UOB two months ago as managing director, regional head of engagement, group retail digital. Her LinkedIn profile shows extensive experience in digital banking, having worked for ANZ as customer analytics and digital for global wealth, and for BT financial group as chief digital officer.
When contacted, the bank declined to comment on the personnel move.
Experience in digital banking
The demand for people who have leadership and project management experience in digital banking is high in Singapore as banks are pushing to launch new digital platforms in areas of payment and wealth management.
The ability to leverage on mobile application and new technologies to build an effective communication pathway with the customers and allow for continuous engagement is increasingly valued, evident from the fact that Curtis is not the only recent senior digital.
Last October, UOB officially appointed Aaron Chia, formerly from Western Union, as the new head of its digital plus unit for wealth and lifestyle products.
