Hong Kong virtual bank Mox has hired a former Sunlife executive as its new chief customer officer.
Hayman Fung joins Mox as its chief customer officer, according to a statement, effective August 4.
Fung has 19 years of experience, most recently as Sun Life’s chief marketing and digital officer. Previously she also worked with insurer AIA as well as global advertising agencies Leo Burnett and Publicis.
Fung will be tasked with building and enhancing customer experience with responsibilities across the firm's brand proposition development, customer experience design, marketing and analytics.
«[Fung’s] appointment comes at a time where we are amping up our customer proposition and enhancing our customer engagement even more,» said Mox chief executive Deniz Güven. «She brings with her significant insights and experiences into building winning brands and shaping customer experience with the help of innovative technologies.»
