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Switzerland’s biggest crypto-investment specialist has appointed three new board members. The names suggest that the company has ambitious plans in conjunction with the country's banking industry.

Bitcoin Suisse elected Urs Bigger, Luzius Meisser and Arthur Vayloyan to its board, the company said in a statement today.

Niklas Nikolajsen, the founder of the Zug-based broker and asset manager, is keeping his hold on the reigns as executive president of the board and co-head of the company.

Fintech-Banking Link

Bitcoin Suisse, which specializes in investments in crypto-assets, wants to leave its image as a rebel firm behind and aims to achieve the status of a respected service provider for the Swiss finance industry.

«The next step lies in the broad-based commercialization and the scalable and secure deployment of Blockchain technology in banking, wealth management and private equity,» said the company.

The new board of Bitcoin Suisse is representative of the company’s ambition to combine both worlds. Meisser, an ETH-trained IT specialist and businessman, is the figurehead of the fledgling industry as head of Bitcoin Association Switzerland. He has been close with Nikolajsen since the early days of the Bitcoin association.