Global companies continue to scramble to adjust their nomenclature in all content regarding the sensitive issue of Chinese sovereignty. finews.asia explores the sector’s contemporary discourse on the matter of drop-down menus.
Despite decades of doing business in Greater China, many have yet to find the optimal means of politically correct communication.
In the financial services sector, this issue is completely unavoidable if you run a global business. The complex regulatory environment mandates that banks confirm the exact jurisdiction of a user on its website before promoting any content. Theoretically, to avoid the issue altogether is to promote almost nothing but a firm’s name and its story.
With proponents on both sides of the matter, banks may feel compelled to take a position even if its institution is inherently apolitical. But to address the issue of communicating a jurisdiction need not be political. finews.asia explores how to navigate the complexities of drop-down menu politics in 2019.
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