Switzerland’s largest bank could easily become overly ambitious after re-organizing Credit Suisse’s investment bank. Will it be able to withstand the dangerous temptation of going down that path? Teodoro Cocca asks in a piece for finews.first.


This article has been published on finews.first, a forum for authors specializing in economic and financial topics.


The top executive management at UBS is working intensively on plans for the new combined entity. Much of the time, it is about what they should exactly do with the assets and businesses of Credit Suisse.

But at certain points, they are probably thinking about something else entirely. What will UBS do with the new financial clout it now has as a result of a surprisingly smooth takeover of its eternal competitor on Paradeplatz?

«It is undoubtedly a one-off in the history of bank mergers»

They were able to take over Credit Suisse at an extraordinarily attractive price - provided there are no ugly surprises out there that we do not yet know about. The structural and cultural fit between both is a given. It is very unusual that a buyer of a business, particularly for one that size, would have those key factors fall right into their lap at once, and it provides any acquirer with an almost insuperable advantage. Moreover, in this case, what we are seeing is undoubtedly the first transaction of its kind in the history of bank mergers.

There are, of course, potential risks. Unexpected risks in lending, derivatives or client assets could prompt an unexpectedly large write-down on Credit Suisse’s balance sheet. Changes in regulation could also be a key risk factor.

But still, once everything is drawn into consideration, it truly looks like UBS got the «deal of a lifetime» and something that may fuel a potential quantum jump, at least in the business sense.

«What will happen?»

UBS has a clear strategy and it is one of the best-positioned major banks in Europe. Public statements from UBS management point towards a shrunken Credit Suisse investment bank, much in the same way that UBS cut down its own franchise after the 2008 financial crisis, which it subsequently managed to successfully master after it itself almost collapsed.

A great deal of capital would be freed up on the balance sheet after the investment bank of its smaller competitor were successfully cut down to size over the course of several years. That would give it new business and growth opportunities. But what will actually happen?

Paradoxically, it could be that UBS benefits internally from a significantly higher cash flow and that it has better access to cheaper sources of assets and deposits than it ever had before. In that, Credit Suisse’s Swiss business is the jewel in the crown.

«The US market always ends up being a minefield for European banks »

Having something like that can also cast an evil spell on the behavior of bank managers. The temptation will be enormous, and it will be very easy to try and use the new financial strength on the balance sheet will to boost some new, future growth strategies.

UBS’s current strategy is heavily tilted towards growth in the US market when it comes to more strongly integrating investment banking services for family offices and wealth management activities for institutionals. It is at this point that UBS could be tempted to use the risker pieces of Credit Suisse’s investment bank to strengthen that part of its growth strategy. But – and there is a big but. The US market has always proven to be a minefield for European banks in that market share is usually only gained with increased risk appetite.

Even in the Asian market, the second most important growth pillar for UBS lies significant danger for an overcapitalized bank. Asian private banking clients are recognized to be particularly risk thirsty, with many apt to ladle their investment strategies with high levels of leverage.

«The cumbersome processes and complex management structures of an international bank»

A bank that gives them those kinds of possibilities is certainly going to be able to grow quickly but it may also be accumulating risks that only come due much, much later. At the end of the day, it will also hinge on the risk appetite of the bank, even in that kind of business. Free capital on the balance sheet can, although it does not have to, fuel risk appetite.

Will UBS be able to learn the lessons from its own past and be able to refrain from overly ambitious growth plans in the future, particularly given its newfound financial prowess? Why not try to compete with the bulge bracket on Wall Street eye-for-eye again?

The cumbersome processes and complex management structures of an international bank would increase the risks in that regard. Resources flow to areas where the profits are higher and where they take on the risk that is assumed to be controllable, even when they are not part of the core business. But the board should not fall into that kind of temptation even when management comes to them maintaining that they never expect to see an opportunity like that again.

«The day will come»

Alarm bells should start ringing on the day that UBS management starts to enthusiastically swarm about the vision of being a global player again. The day will come.


Teodoro D. Cocca has been Professor of Asset and Wealth Management at Johannes Kepler University Linz since 2006. Before that, he worked for several years at Citibank in both investment and private banking, conducted research at the Stern School of Business in New York, and taught at the Swiss Banking Institute in Zurich. In addition, the Swiss with Italian roots is an associate professor of private banking at the Swiss Finance Institute (SFI) in Zurich and acts as a consultant for financial companies and public authorities in Switzerland and abroad.


Previous contributions: Rudi BogniPeter KurerRolf BanzDieter RuloffWerner VogtWalter WittmannAlfred MettlerRobert HolzachCraig MurrayDavid ZollingerArthur BolligerBeat KappelerChris RoweStefan GerlachMarc LussyNuno Fernandes, Richard EggerMaurice PedergnanaMarco BargelSteve HankeUrs Schoettli, Ursula FinsterwaldStefan Kreuzkamp, Oliver BussmannMichael Benz, Albert SteckMartin Dahinden, Thomas FedierAlfred MettlerBrigitte StrebelMirjam Staub-BisangNicolas RothThorsten PolleitKim IskyanStephen DoverDenise Kenyon-RouvinezChristian DreyerKinan Khadam-Al-JameRobert HemmiAnton AffentrangerYves Mirabaud, Katharina BartFrédéric PappHans-Martin KrausGerard GuerdatMario BassiStephen ThariyanDan SteinbockRino BoriniBert FlossbachMichael HasenstabGuido SchillingWerner E. RutschDorte Bech VizardAdriano B. LucatelliKatharina BartMaya BhandariJean TiroleHans Jakob RothMarco MartinelliThomas SutterTom KingWerner PeyerThomas KupferPeter KurerArturo BrisFrederic PappJames SymeDennis Larsen, Bernd Kramer, Armin JansNicolas RothHans Ulrich JostPatrick HungerFabrizio QuirighettiClaire ShawPeter FanconiAlex Wolf, Dan Steinbock, Patrick ScheurleSandro OcchilupoWill BallardNicholas YeoClaude-Alain Margelisch, Jean-François HirschelJens Pongratz, Samuel GerberPhilipp WeckherlinAnne RichardsAntoni TrenchevBenoit BarbereauPascal R. BersierShaul LifshitzKlaus BreinerAna BotínMartin GilbertJesper KollIngo RauserCarlo CapaulMarkus WinklerKonrad HummlerThomas SteinemannChristina BoeckGuillaume CompeyronMiro Zivkovic, Alexander F. WagnerEric HeymannChristoph SaxFelix BremJochen MoebertJacques-Aurélien MarcireauUrsula FinsterwaldMichel Longhini, Stefan BlumZsolt KohalmiKarin M. KlossekNicolas RameletSøren BjønnessGilles PrinceSalman AhmedPeter van der WelleKen OrchardChristian GastJeffrey Bohn, Juergen BraunsteinJeff VoegeliFiona Frick, Stefan Schneider, Matthias HunnAndreas Vetsch, Fabiana Fedeli,  Kim Fournais, Carole MilletSwetha RamachandranThomas StuckiNeil ShearingTom Naratil, Oliver Berger, Robert SharpsTobias MuellerFlorian WickiJean KellerNiels Lan DokyKarin M. KlossekJohnny El HachemJudith BasadKatharina BartThorsten Polleit, Peter SchmidKaram HindujaZsolt Kohalmi, Raphaël SurberSantosh Brivio, Mark UrquhartOlivier Kessler, Bruno CaponePeter Hody, Michael BornhaeusserAgnieszka Walorska, Thomas MuellerEbrahim Attarzadeh, Marcel HostettlerHui ZhangMichael BornhaeusserReto JauchAngela AgostiniGuy de BlonayTatjana Greil CastroJean-Baptiste BerthonMarc Saint John WebbDietrich GoenemeyerMobeen TahirDidier Saint-GeorgesSerge TabachnikVega IbanezDavid Folkerts-LandauAndreas ItaMichael WeltiMihkel VitsurFabrizio PaganiRoman BalzanTodd SaligmanChristian KaelinStuart DunbarCarina SchaurteBirte Orth-FreeseGun WooLamara von Albertini, Ramon VogtAndrea HoffmannNiccolò GarzelliDarren WilliamsBenjamin BöhnerMike JudithJared CookHenk GrootveldRoman GausNicolas FallerAnna StünziThomas Höhne-SparborthFabrizio PaganiGuy de BlonayJan BoudewijnsBeat WittmannSean HagertyAlina DonetsSébastien GalyRoman von AhFernando FernándezGeorg von WyssStefan BannwartAndreas BrittFrédéric LerouxNick PlatjouwRolando GrandiPhilipp KaupkeGérard PiaskoBrad SlingerlendDieter WermuthGrégoire BordierThomas SignerBrigitte Kaps, Gianluca GerosaChristine HoustonManuel Romera RoblesFabian KäslinClaudia KraazMarco HuwilerLukas ZihlmannNadège Lesueur-PèneSherif MamdouhHarald PreisslerTaimur HyatPhilipp CottierAndreas HerrmannCamille VialMarcus HüttingerRalph EbertSerge BeckAlannah BeerStéphane MonierAshley SimmonsLars Jaeger, Claude BaumannShanna Strauss-FrankTeodoro CoccaBertrand Binggeli, Marionna WegensteinGeorge Muzinich, Jian Shi CortesiRazan NasserNicolas Forest, Joerg Ruetschi, Reto Jauch, Bernardo Brunschwiler, Charles-Henry Monchau, Florin Baeriswyl, Philip Adler, Brigitte Kaps, Andrew Isbester and Ha Duong.