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We Live in: «Fill in the Blank»
A handful of players have attempted to further minimize even the slightest conceptual link to sovereignty. In one example, an unnamed financial institution required users to select their «site experience», a term which does not have a connotation to a specific land mass.
HSBC, which reportedly has a $2.5 million ad campaign underway to «protect and enhance» its reputation in China, took the most unique approach identifiable amongst global banks. In one of its interfaces, an unnamed list of locations drop down after users select their continental region allowing the firm to potentially fully avoid misinterpretations.
