How can finance firms win new clients on Instagram or Snapchat? Find their «sexy» and drop the jargon, influencer and former banker Alessandra Giunta told finews.tv.
Influencers have won a major chunk of advertising budget from firms hawking just about every corner of consumer goods. Finance is notably absent, with most banks and financial institutes reluctant to engage with social media personalities.
Alessandra Giunta, personal trainer and influencer, told finews.tv that finance firms just need to tap into the «sexy» to shape a story or campaign – and speak in plain English.
«It’s all about the story. You have to think about how to make this sexier, put more energy in it,» said Giunta, who has created campaigns for corporate clients like Coca-Cola, retailer Lidl, and M&Ms.
Pivot to Video
Giunta left Credit Suisse three years ago after more than ten years in banking. She now divides her time between her own gym, BLG Sports, in Zurich's former industrial neighborhood, and influencing.
The finance industry, which struggles to sell itself in images, should get a fillip from a pivot on social media to more video content, Giunta said. Banks and insurers also don't need to find their target group like food, fashion, or sports influencers do, she notes.
Everybody Needs Those Products
«No one is like 'I’m really interested in finance,' but its something that we need, so you can say 'I don’t care about,'» she said. «You don’t exactly have a target group, but at the end of the day, everybody needs those products.»
Click here to view the complete video with influencer Alessandra Giunta as well as finews.tv's video archive.
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