The firm has appointed six senior executives to boost its distribution and marketing capabilities in Asia.
Axa Investment Managers is appointing three new sales directors, a head of marketing, and two newly created associate directors as part of its plan to grow its presence in private banks and retail networks in Asia, the firm announced in a statement on Wednesday.
«Asia is a key market for us and the firm’s priority is to continue to develop our business in this region,» said Bruno Guilloton, CEO of Asia Pacific, about the appointments.
To better serve the growing private wealth segment, the firm has appointed Ronald Liu, director, Private Banks Asia, and Marilyn Wang, director, Private Banks Singapore, who will focus on developing private bank client relationships in the region.
Building Distribution
Powell Cheung, director, Asia Retail, will be in charge of building distribution partnerships with retail intermediaries in Hong Kong as well as wholesale segments in Taiwan and Southeast Asia.
Miu Shui, associate director, Asia Retail, joins after six years at BlackRock in Hong Kong. She will be responsible for growing the client relationships in Hong Kong and in Taiwan.
Arthip Nathikanchanalab joins as associate director, Asia Retail, from Kasikorn Asset Management in Bangkok. He will focus on growing the firm's coverage in Southeast Asian markets including Thailand, Malaysia, and Indonesia.
Marketing Head Named
Leading the firm's marketing and communication efforts in the region is Wendy Loke, head of Marketing and Communications, Asia Pacific (ex. Japan). She reports to global marketing head Hazel Pitchers, based in London.
Sitting in Axa IM’s Hong Kong office, she and her team are responsible for leading a range of initiatives including raising Axa IM’s brand awareness in focused markets and enhancing client experience via digital channels, thought leadership and events, the statement said.
