The Malaysian lender is opening its flagship branch, which will serve its Premier Banking clients with a comprehensive portfolio of wealth management solutions.
The opening of the Orchard Premier Center will see RHB Premier, which offers a holistic suite of investment, insurance and financing solutions, focus on the growing affluent client segment in Singapore and the region, the bank said in an announcement on Thursday.
RHB said the pandemic has prompted new ways of banking, bringing «endless digital opportunities.» «We have remade our consumer business to focus on meeting the full spectrum of our clients' wealth planning needs,» Coreen Kwan, head of retail banking at RHB Singapore, said.
Digital Transformation
RHB Singapore restructured its key lines of business over the past two years, and its digital transformation has see all customer touchpoints transformed and internal processes redesigned, Danny Quah, CEO and country head of RHB Singapore, said.
RHB Singapore was first established in 1961 through a series of rapid expansion and strategic mergers. Its core businesses span retail banking, commercial banking, corporate and investment banking, treasury and asset management. It operates a network of seven branches in the country.
