The Swiss financial market has launched an information campaign aimed at a global audience in cooperation with the government. Here’s what the platform stands for.
«finance.swiss» is the new campaign that will attempt to present the Swiss financial market to a global audience. It is a joint effort by the government in Bern and private market interests. The federal administration is operating the new platform, according to a statement released on Monday.
The financial market is represented by the Swiss Bankers Association (SBA), the Asset Management Association Switzerland (AMAS), infrastructure provider SIX, and two big insurance firms Swiss Re and Zurich. The private sector contributes 1 million Swiss francs ($1.12 million) towards the costs of the platform, spread over a period of five years, while the government contributes with know-how and staff.
Part of a Broader Campaign Strategy
Improving the level of information about the Swiss financial market abroad corresponds with the targets of the new financial market strategy released by the government on Friday. Rival financial markets have been operating a similar platform for some time.
The information on the new platform is mainly aimed at an international audience and contains background on regulation and services provided by the Swiss finance industry. It will also organize conferences in Switzerland and abroad and push publications by the various agents of the industry.
