Labuan international business and financial centre, Malaysia, appointed a new chief executive officer.

Farah Jaafar-Crossby is to take helm of the midshore jurisdiction’s promotion and marketing arm. Currently head of marketing intelligence and strategic communications unit, she will assume the role next week.

A law graduate from University of Sheffield, Jaafar-Crossby was previously general manager of the Association of Stock Broking Companies Malaysia, and had worked with the Bursa Malaysia as well as the Asian Institute of Finance, according to a report on its website. 

Labuan was set up as an international offshore financial centre in 1990. Although located in the heart of the worlds fastest, growing wealth region, Labuan is overshadowed by its heavyweight neighbors Hong Kong and Singapore.